OUR STORY

YA’AT’EEH (greetings in Diné/Navajo) from 2SPIRIT BEAUTY!

Inspired by the rich and majestic culture of our Indigenous people, 2SPIRIT BEAUTY is breaking boundaries, amplifying Indigenous voices, and fighting for stronger Indigenous representation in today’s society by celebrating the beauty of diversity through our brand. As an Indigenous Two-Spirit person, our founder is driven to create a brand that not only represents their own identity but also uplifts other resilient Indigenous voices in the beauty industry.

Our founder's upbringing on the tribal lands of the Navajo Reservation, where sacred teachings have been preserved for generations, instilled a deep appreciation for our culture and a desire to create a brand that embraces our unique identity. 2SPIRIT BEAUTY is not just a makeup brand; it's a symbol of Indigenous excellence.

What sets 2SPIRIT BEAUTY apart from other makeup brands is our commitment to providing CLEAN products that align with your values. We prioritize offering vegan and cruelty-free products. By choosing 2SPIRIT BEAUTY, you not only support an Indigenous-owned small business but also contribute to the betterment of our community.

Every product in our collection has a story behind it, inspired by our Indigenous culture and teachings. We believe that makeup should be an expression of individuality, empowering you to embrace your true self. We call it guilt-free glamour because you can feel good about the choices you make for your beauty routine.